Key Factors in Website Design 2018


Key Factors in 2018 for Website Design

The past decade has seen a massive burst of growth in the website design industry. The reasons for this are numerous, including the increase of people conducting their business online, the rise of the smartphone, as well as a general upgrade in the sophistication of the technology used to create and consume online media. 

While every website designer might have different plans concerning creating a site. However, all have a common checklist. In this regard, no matter how you may try avoiding it, there are some few elements each designer should take into account. Are you set to put actionable plan to redefine your 2018 sites? The following are important tips for 2018 website design. 


1. Fast Loading

 You do not want to wait for a long period of time just for your website to load. You instead should design a site with quick loading times for users on all devices, including those with slower internet connections. You may utilize Google’s  Pagespeed Insight to check the speed of your site and find out how you may improve.  

2. Mobile Ready 

Most of the people now use on daily basis smart devices. Therefore, endeavour to create mobile-friendly and engaging website design which your audience and visitors are going to access whenever they need, or rather wherever they roam. 

3. Tracking Enabled Analytics

Tracking Enabled Analytics is the best means of determining that your site actually is performing its duty. The final website design therefore should include functionality to help you gauge indicators like conversions and traffics. 

 4. SEO Savvy 

Do not undervalue the power of optimizing the website for both humans and browsers. In this regard, you should create a compelling and readable content for your followers. Always include, for search engines, all significant on-page SEO elements and tags, which include XML sitemaps and schema. 

5. Enabled CMS 

The written word is powerful. Publishing consistently fresh and original content will not only help in captivating your audience but can also be influential in delivering beneficial and long-term marketing momentum. Therefore, you should include in the website design back-end Management System so clients may post or edit content as required.

 6. Conversion Optimized 

Implement tools for making in your design campaign landing pages. The designated pages may help your audience to seamlessly move through the website and direct them to request a product demonstration, make an appointment, or even make some purchase. 

7. Email Marketing

 If you thought that email marketing has outlived its usefulness in 2018, you are wrong. This is still a highly effective thing. A website’s email capture forms ought to sync with the customer’s email marketing system for that seamless connection and access. 

8. Social Media 

You should also not miss the significant opportunity to leverage the power of the social media. Therefore, integrate all pertinent social media within your website design. Allowing visitors to access quickly your social media pages from the site is going to widen the reach of your brand and will also help increase traffic and visibility.

 9. Strong Security 

Your 2018 website design should also not compromise on the on-site security. Each design must include basic security plus privacy protocols, like those basic security checks that help protect your client and user data. 
As a developer, you should consider also including different features into the website design like push notifications, splash screens, and page transitions that help to elevate overall UX So the question is: Is your website up to the 2018 standards? If not, it’s not late. Remember that this is not all about total overhauls or grand gestures. Rather, 2018 focuses on the shift towards functional, simple, and futuristic designs. Therefore, implementing the above mentioned standards may have some critical impact on the way you do business and link with your online potential clients for maximum ROI with each and every user engagement.
What other factors are currently at the forefront of the web design revolution? 

Telling Stories With Data

The perennial problem website designers have had with conveying information on website has been figuring out ways to do so in easily digestible yet visually attractive ways. We’re all familiar with the info-graphic, which was a great innovation in itself, but there’s a new level to it that’s becoming more and more popular with each passing day. This is referred to as information storytelling.
This involves designers making use of increased system capabilities and more advanced design tools to create information packets that are more vibrant, complex, and information-dense than what the average info-graphic used to be. The use of animation, bolder color palettes, and even such advances as Virtual Reality are making their way to more consumers. The beauty of this progress lies in the way the website design principles of clarity, effectiveness, and user-friendliness are being upheld even as designers push the boundaries of what current technology is capable of doing. It’s a fun time to be a designer.


We can all agree that a bit of animation is a great way to make what’s on a website both easier to understand and more visually appealing. It cuts down on the time it takes us to process information, with a simple animation being capable of replacing an entire page of text. 
What’s happening now is that animation is moving to the next level, with browsers, smartphones, and other devices now coming with the hardware and software capabilities to render ever-more complex designs. The possibilities are now limited only by what website designers can come up with, meaning that digital brands and developers can now add extra layers of personality and dynamism to their creations. It’s a brave new world in animation.

Design Tool Standardization

Website design has never been a stagnant field, and the tools of the designer are constantly changing and evolving. The days when Photoshop was all a person needed to get the job done are behind us, but that’s no reason to panic. There are solutions being developed as we speak that seek to provide a cross-purpose platform to accommodate all the various formats, tools, and widgets in the designer’s arsenal to make the job more efficient and streamlined.

The Rise of Artificial Intelligence (AI)

We’re currently living in the time of AI, even if some of us don’t know it yet. With the appearance of autonomous interfaces and service units such as online chat-bots, Apple’s Siri, and Amazon Echo, not to mention the raft of devices in development, AI might already be a part of your life.
The challenge for web designers is to integrate this budding capability, which promises a whole new world of possibility, into their creations as people grow more and more accustomed to it. It’s a bit of a challenge, but one the industry so far seems to be facing with eagerness.

Why A Website Must Be Mobile Responsive

The world of technology has changed for the good. One notable positive change is the ease of access to the internet. Currently, over 4 billion people in the world can access internet in many ways. From tablets, smartphones, watches, and other mobile devices, people from all over the world can access websites from wherever they are. This means the users will be more comfortable visiting a site that will accommodate the mobile efficiently – that is mobile responsive websites. Below are reasons why today a website must be mobile responsive.

mobile website design

Easier accessibility
In recent years, smartphones have become accessible even to the common man . This makes user access internet whenever and wherever they are as compared to the past where one hand to rely on a desktop. This means if a website is not mobile friendly, users will move on to the next which is friendly and easy to use.

Most businesses have embraced the use internet to run their businesses, and a potential customer will quickly find a site that offers the same product or service like yours. Making it easier for the customer to access you when they are on the move is what can set you apart and help your business retain and attract more customers in the highly competitive world. For this reason, you need to have a mobile responsive website to help you win their hearts.

Increase sales
Most people use mobile devices to make purchases online. This means if the user can navigate around your website smoothly, there are high chances he or she will consider what you are offering, and there are high chances they will make a buy. On the other if your website does not blend well with the mobile device they are using, the user will find another site that will make their experience smooth. This means a mobile responsive website will mean more business for you and more profits. ( )

Low cost of maintenance
While designing mobile responsive websites may seem costly at first, the cost of maintaining it is very low. You will not be required to update two sites at the same. Similar when it comes to SEO campaigns and bug fixing, you will apply them once. This means you will cut the cost incurred in maintaining a site that is not mobile responsive.

Boost your SEO Efforts
A mobile responsive has a higher chance of ranking high in search engine results. Mobile responsive websites focus more on the user which will make him or her stick around for long. Satisfied users will visit your website regularly and even recommend it to their friends which means you get free traffic. Besides Google has been recommending responsive website design

If you want to improve your business-customer relationship, a mobile responsive website is a way to go. It will make it easier for your clients to stay updated from wherever they are at all times with the right info. Though it may seem expensive when starting, you will enjoy its benefits in the long run.

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Considerations for Website Design

The right website should convey the intended message, highlight the products or services, detail the services, look professional, enhance the personal or corporate image and be easily accessible. Not only should your website be visually pleasing and attractive, but there are some things that are essential for having an effective website. When considering the things you need for the website design. Tips on what to consider when you are getting a website designed and built are.

Content offered by the site

The content to be presented on the website is by far the most important aspect. Therefore, consider the importance of the information, the availability of the information elsewhere, the quality of the information and the amount of information you want to place on the website.

A Clear Description of Your Purpose

The clarity of your purpose statement is one of the most critical aspects of your website design, and you should ensure that your website states the mission of your business. Rather than providing huge blocks of text telling everything in great detail, you need to ensure that your mission and purpose is defined clearly and is simple for people to understand. People should be able to understand the purpose of your website within the first couple of seconds of seeing your page.

Easy to remember domain name

Why are sites like and so much more memorable than sites like and The secret to these websites’ success is the fact that their names stick in your memory, and they are easy to remember. That is an important factor to consider when planning your website design, and you should try to create an URL for your website that sticks in people’s minds.

The target audience

Actually, the targeted audience plays a very crucial role in influencing the decision of the content and the design that the website being built should take. A website should describe the real image of you and the company. Therefore, a site that is devoted to trading in software should not feature an open forum for discussing flaws in this type of trading. This way you will be careful not to turn away the audience.

Ways of reaching the website

Search engines are important tools when it comes to clients reaching your website, and if you want to get high rankings in the search engines, it is important to make sure the website has the necessary keywords and phrases. The content should also be updated on a regular basis while ensuring that it is relevant to the searches.

The time it takes to navigate

For an average visitor, they want to find information in a matter of 30 seconds. Sections that are badly labeled and complicated sitemaps have the capacity of bogging visitors down to the point of considering alternative sites for information.

Accessibility of the site

The purpose of developing a web page is to attract visitors who will be in a position to visit the site. It is important to design a website that will make users to return frequently. To achieve this, you need a lot of useful content, offer online services and have dynamic content.

Websites help organizations to share information about their activities and products with the rest of the world, and a properly designed website communicates better and facilitates more interaction between the visitors and the organizations.

Here is a good article on Best Practices for 2018



Graphics Make A Website

In the design of a website, it is the graphics that define it and determine its attractiveness and effectiveness.  Good eye catching graphics will draw someone into a website and keep them there longer -helping suppress the all-important bounce rate.

Appealing graphics will affect the mood and the emotions of the website visitor – beauty will uplift their spirits.  The individual browsing the website quickly scans the page,  it is the graphics and images they focus on as they decide do they want to stay and or go somewhere else – back to Facebook, over to check on their favorite sports team’s game or a million other things on the web.  Your website like it or not is competing with everything else on the web.

No matter the purpose of a website,  any website owner wants a beautiful, attention-getting website.  It is not the text that makes a website attractive –  It is the images and the graphics that capture the eye and set the tone for the user experience.

Taking the time to really find and enhance the right image is one of the first steps to developing a great website.

A well-crafted logo has never been more important and sets the tone for the design of the website.

Visitors to your website are mouse happy, they come ready to click and go back to Google and on to another website. You must grab their attention instantly – beautiful graphics are indispensable in that regard.

It is also crucial to recognize that the images must also be optimized so that they load quickly. A large image no matter how beautiful that downloads slowly will be a liability.

Adding text and messaging inside of images is also very important to communicate with consumers and draw them into the website.