Key Factors in Website Design 2018


Key Factors in 2018 for Website Design

The past decade has seen a massive burst of growth in the website design industry. The reasons for this are numerous, including the increase of people conducting their business online, the rise of the smartphone, as well as a general upgrade in the sophistication of the technology used to create and consume online media. 

While every website designer might have different plans concerning creating a site. However, all have a common checklist. In this regard, no matter how you may try avoiding it, there are some few elements each designer should take into account. Are you set to put actionable plan to redefine your 2018 sites? The following are important tips for 2018 website design. 


1. Fast Loading

 You do not want to wait for a long period of time just for your website to load. You instead should design a site with quick loading times for users on all devices, including those with slower internet connections. You may utilize Google’s  Pagespeed Insight to check the speed of your site and find out how you may improve.  

2. Mobile Ready 

Most of the people now use on daily basis smart devices. Therefore, endeavour to create mobile-friendly and engaging website design which your audience and visitors are going to access whenever they need, or rather wherever they roam. 

3. Tracking Enabled Analytics

Tracking Enabled Analytics is the best means of determining that your site actually is performing its duty. The final website design therefore should include functionality to help you gauge indicators like conversions and traffics. 

 4. SEO Savvy 

Do not undervalue the power of optimizing the website for both humans and browsers. In this regard, you should create a compelling and readable content for your followers. Always include, for search engines, all significant on-page SEO elements and tags, which include XML sitemaps and schema. 

5. Enabled CMS 

The written word is powerful. Publishing consistently fresh and original content will not only help in captivating your audience but can also be influential in delivering beneficial and long-term marketing momentum. Therefore, you should include in the website design back-end Management System so clients may post or edit content as required.

 6. Conversion Optimized 

Implement tools for making in your design campaign landing pages. The designated pages may help your audience to seamlessly move through the website and direct them to request a product demonstration, make an appointment, or even make some purchase. 

7. Email Marketing

 If you thought that email marketing has outlived its usefulness in 2018, you are wrong. This is still a highly effective thing. A website’s email capture forms ought to sync with the customer’s email marketing system for that seamless connection and access. 

8. Social Media 

You should also not miss the significant opportunity to leverage the power of the social media. Therefore, integrate all pertinent social media within your website design. Allowing visitors to access quickly your social media pages from the site is going to widen the reach of your brand and will also help increase traffic and visibility.

 9. Strong Security 

Your 2018 website design should also not compromise on the on-site security. Each design must include basic security plus privacy protocols, like those basic security checks that help protect your client and user data. 
As a developer, you should consider also including different features into the website design like push notifications, splash screens, and page transitions that help to elevate overall UX So the question is: Is your website up to the 2018 standards? If not, it’s not late. Remember that this is not all about total overhauls or grand gestures. Rather, 2018 focuses on the shift towards functional, simple, and futuristic designs. Therefore, implementing the above mentioned standards may have some critical impact on the way you do business and link with your online potential clients for maximum ROI with each and every user engagement.
What other factors are currently at the forefront of the web design revolution? 

Telling Stories With Data

The perennial problem website designers have had with conveying information on website has been figuring out ways to do so in easily digestible yet visually attractive ways. We’re all familiar with the info-graphic, which was a great innovation in itself, but there’s a new level to it that’s becoming more and more popular with each passing day. This is referred to as information storytelling.
This involves designers making use of increased system capabilities and more advanced design tools to create information packets that are more vibrant, complex, and information-dense than what the average info-graphic used to be. The use of animation, bolder color palettes, and even such advances as Virtual Reality are making their way to more consumers. The beauty of this progress lies in the way the website design principles of clarity, effectiveness, and user-friendliness are being upheld even as designers push the boundaries of what current technology is capable of doing. It’s a fun time to be a designer.


We can all agree that a bit of animation is a great way to make what’s on a website both easier to understand and more visually appealing. It cuts down on the time it takes us to process information, with a simple animation being capable of replacing an entire page of text. 
What’s happening now is that animation is moving to the next level, with browsers, smartphones, and other devices now coming with the hardware and software capabilities to render ever-more complex designs. The possibilities are now limited only by what website designers can come up with, meaning that digital brands and developers can now add extra layers of personality and dynamism to their creations. It’s a brave new world in animation.

Design Tool Standardization

Website design has never been a stagnant field, and the tools of the designer are constantly changing and evolving. The days when Photoshop was all a person needed to get the job done are behind us, but that’s no reason to panic. There are solutions being developed as we speak that seek to provide a cross-purpose platform to accommodate all the various formats, tools, and widgets in the designer’s arsenal to make the job more efficient and streamlined.

The Rise of Artificial Intelligence (AI)

We’re currently living in the time of AI, even if some of us don’t know it yet. With the appearance of autonomous interfaces and service units such as online chat-bots, Apple’s Siri, and Amazon Echo, not to mention the raft of devices in development, AI might already be a part of your life.
The challenge for web designers is to integrate this budding capability, which promises a whole new world of possibility, into their creations as people grow more and more accustomed to it. It’s a bit of a challenge, but one the industry so far seems to be facing with eagerness.